To present a professional overview of the business's
competitive edges and services, and to facilitate
communication between the business and customers.
Basic Demographic Information:
People within the Portland (Oregon) area, and those
who plan to visit Portland.
Site Goals (More Details):
To attract new customers with a professional
presentation, to emphasize the business's superior
experience and service quality, to inform potential customers
of the tours offered, to keep customers up-to-date
on tour schedules, and to act as a point of contact
between the business and its customers.
Calls to Action:
The customer should be able to use the website to
contact the business (through phone or contact form),
search for information about available tours, and
book a spot on an available tour.
Competitive Analysis:
travelportland.com:
Appealing, clean design. A lot of information about
things to do in Portland. A potential area of improvement
would be that the site feels a bit distant, maybe not as
"homey" as some customers might like.
portlandwalkingtours.com:
Very informative, and does a good job of highlighting
the business's good reputation. Potential areas of
improvement include garish, clashing colors, a
"sliding" tour menu that's easy to misclick, and fonts
that don't scale well on certain screens.
brewvana.com: Creative
design. Easy to use navigation bar. These
tours are specific to breweries, so probably have
the least demographic overlap with Portland Historical
Tours compared to other competitors. Potential
area of improvement: the visual design is perhaps a
bit overwhelming and not as professional as the client
wants for their own website.
Content Inventory:
Page Title: Portland Historical Tours
URL: index.html
Description: Home page for general information
Will also include general contact info and description of the
business's competitive edges (experience and depth of tours).
Will use the "Logo" and "Portland Historical Tours" asset pictures.
Page Title: Downtown Tour
URL: downtown.html
Description: Information about the Downtown Tour.
Will use the "Downtown Tour" asset picture.
Page Title: Growth Tour
URL: growth.html
Description: Information about the Growth Tour.
Will use the "Growth Tour" asset picture.
Page Title: Landmarks Tour
URL: landmarks.html
Description: Information about the Landmarks Tour.
Will use the "Landmarks Tour" asset picture.
Page Title: Tour Comparison
URL: comparison.html
Description: Quick and easy comparison of
each type of tour. Will use the "small" versions of each
tour's asset picture.
Page Title: Reservations
URL: reservations.html
Description: Will display the upcoming tour
schedule and allow customers to book reservations. Will use the
provided "button" asset.